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From journalist to PR hack ... and back

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I should’ve known better. A lifetime journalist, I fell into the classic trap of PR pitches when we launched Poken Chicago last week. I carefully crafted a press release that I knew would turn some heads. Well, at least I thought so. It started off with a punchy lead: “Throw away your business cards. Seriously.” My fingers tingled as I pounded away at the keyboard.

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