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mike fielding

From journalist to PR hack ... and back

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I should’ve known better. A lifetime journalist, I fell into the classic trap of PR pitches when we launched Poken Chicago last week. I carefully crafted a press release that I knew would turn some heads. Well, at least I thought so. It started off with a punchy lead: “Throw away your business cards. Seriously.” My fingers tingled as I pounded away at the keyboard.

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Avoid swine flu by following one simple rule

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Buy a Poken.

How's that for subtlety?

Look, this is a serious matter that deserves serious consideration - especially among users of social networks (and the last I heard was that more than half of the U.S. is on social networking sites, so there). Do you know how many millions of people are out there right now coughing into one armpit as they struggle with the other arm to write a legible URL on the damp napkin of a new acquaintance?

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